Kutztown University welcomes Matthew Heffelfinger ’07 as the university’s new Sports Information Director. He began his new role Jan. 7, 2019.
In his role as Sports Information Director at KU, Heffelfinger will be responsible for the coverage of KU’s 21 NCAA Division II varsity sports through the university’s athletics website and social media accounts.
A KU alumnus and Wernersville, Pa. native, Heffelfinger returns to KU from Elizabethtown College, where he served as the Director of Athletic Communications for more than eight years. During his time at Elizabethtown, he promoted and publicized the Blue Jays’ 24 varsity athletics teams on Elizabethtown’s official website and various social media outlets.
A member of the College Sports Information Directors of America (CoSIDA), Heffelfinger oversaw three redesigns of www.etownbluejays.com, most recently in 2018, as well as directed game operations at home events, serving as head statistician and public address announcer for many Blue Jay teams. His vision and ideas brought an innovative and attractive look to the site with a focus on user friendliness.
Heffelfinger also launched BlueJaysTV, the athletic department’s streaming video initiative, with partner Stretch Internet prior to the 2014-15 academic year. BlueJaysTV offers live and on demand HD broadcasts of more than 60 Elizabethtown College home athletic events, including the annual Student-Athlete Recognition (STAR) ceremony and Blue Jay Athletics Alumni Reunion (hall of fame induction).
Heffelfinger served as the host media coordinator for the 2015 NCAA Division III Wrestling Championships at GIANT Center in Hershey, Pa., and assisted the media relations staff at the 2016 NCAA Division I Men’s Basketball East Regional, held in Philadelphia’s Wells Fargo Center.
He joined Elizabethtown after 2+ years as a graduate assistant at Millersville University, where he was the primary media contact for men’s and women’s soccer, women’s basketball, and softball.
Heffelfinger earned a bachelor’s degree in leisure and sport studies from Kutztown University in 2007 and a Master of Education in sport management with a concentration in athletic administration from Millersville University in 2011.